Digital news is booming but revenue isn’t – ACME study

The African Centre for Media Excellence (ACME) has published the second edition of its State of Uganda’s Media Landscape report. The 2024–2025 edition examines Uganda’s digital news media, focusing on native digital platforms, their operations, ownership, professional practices, and their role in covering public affairs. It analyses these factors and assesses how they influence the reporting of public affairs as the country approaches the 2026 general election.

The first edition, released in 2023, offered a detailed review of Uganda’s media sector by examining key trends, developments, and challenges that emerged since the COVID-19 pandemic. This initial report provided a comprehensive assessment of the overall media landscape, including print, broadcast, and digital platforms. The current report expands on this foundation by focusing more specifically on digital-native news media.

These landscape reports are part of ACME’s media monitoring and research programme. The aim is to provide empirical evidence regarding media content, performance, and the environment in which media operates. By documenting trends, professional practices, and structural conditions, ACME supports informed decision-making by media practitioners, policymakers, and the general public.

The report is also part of ACME’s Media Support for Public Accountability and Civic Engagement (M-SPACE) project, which seeks to strengthen the capacity of media to report on governance and public affairs issues. The research project was co-financed by the embassies of Denmark, Netherlands, Sweden and Ireland in Uganda under the Partnership on Public Accountability, Civic Engagement and Rights (PACER).

Download the full report here.

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