Pearl Bank, formerly PostBank Uganda, has brought its festive campaign, “Pearl Santa,” to a grand close with visits to major media houses, including Nation Media, Vision Group, and Next Media, in recognition of their role in shaping the Bank’s evolving narrative.
The campaign coincided with the Christmas season, celebrating togetherness and the spirit of giving.
Priscilla Akora, Head of Marketing and Communications at Pearl Bank, said the initiative aimed to create meaningful connections with customers. “We rolled out the Pearl Santa campaign to celebrate our customers across select branches countrywide with surprise visits from Pearl Santa, spreading the joy of Christmas. Today, we climaxed the campaign at our Nansana Branch,” she said.
Akora added, “The campaign was designed to be personal and heartfelt. Inviting our very own Pearl Santa into branches is a fun way to thank our customers for their loyalty while sharing the festive spirit.”
The campaign launched on December 4 at Pearl Bank’s head office in Kampala, before rolling out across other Central Business District branches. Last week, regional activations were held in the Northern, Eastern, and Western regions, reaching customers throughout the country.
Aligned with the bank’s primary colour, purple, Pearl Santa reflects the Bank’s corporate identity and marks its transition from PostBank to Pearl Bank. “The rebrand is more than a name change—it is a renewed promise to serve our customers better. By welcoming Pearl Santa, we create moments of human connection and lasting relationships,” Akora explained.
This festive initiative is the first major customer engagement under the new name, emphasising Pearl Bank’s focus on enhancing customer experience through intentional, personalised interactions.
Having received licensing approval from the Bank of Uganda to operate as Pearl Bank, the institution plans to roll out several initiatives aligned with its purpose of fostering prosperity for Ugandans. The Bank’s strategy centres on two key goals: driving sustainable financial inclusion and stimulating entrepreneurship and service.
