KAMPALA — Veteran journalist Alan Kasujja officially assumed office as Executive Director of the Uganda Media Centre on Tuesday, succeeding Ofwono Opondo, who resigned in April 2025 to pursue politics.
Kasujja, a former lead presenter with BBC World Service and with over 25 years of journalism experience, received the instruments of office from Acting Executive Director Obed Katureebe in a ceremony attended by officials from the Ministry of ICT and National Guidance.
“I am going to serve this country with integrity, dedication, and purpose. We will turn what is already in place into an even more efficient machinery to speak for this country,” Kasujja said in his inaugural address.
He called for predictable funding and modern tools to strengthen government communication and emphasised the need for a single, coherent national narrative.
“Government communication is not a PR exercise. It is nation-building, and this has to be taken very seriously. We don’t want to be begging for money. We need the money so that we can do the work we’re supposed to do,” he added.
Kasujja also announced plans to professionalise communication across ministries and agencies by upskilling officers and streamlining messaging to align with Uganda’s 10X growth strategy, which targets agro-industrialization, tourism, mineral development, and science, technology, and innovation.
“One voice in government is not about uniformity, but coherence, clarity, and trust. Citizens must hear, understand, and respond with confidence,” he said.
Permanent Secretary Aminah Zawedde praised the appointment, noting Kasujja’s experience would strengthen government messaging and public engagement. She also commended Opondo and Katureebe for their service and leadership.
The Uganda Media Centre’s role is central to harmonising messaging across ministries, agencies, and local governments, with biweekly briefs and district-level position papers planned to ensure information is accessible and delivered in local languages.
“This marks a new chapter in government communication, with Uganda Media Centre positioned to speak with one clear, coordinated, and credible voice,” said Chris Baryomunsi, welcoming Kasujja.
Kasujja’s appointment comes at a time when Uganda seeks to enhance public trust and ensure that its development story is clearly communicated domestically and internationally.
