KAMPALA — Norland International Uganda has launched a new tea and coffee franchise business aimed at expanding entrepreneurship opportunities in Uganda and East Africa.
This was unveiled during the company’s 7th anniversary celebrations held at UMA Show Grounds Lugogo, Kampala, on Saturday.
Speaking at the event, Johnny Chen, President of Norland International and Vice Chairman of Vmax365, said the celebration was both a milestone and a platform to expand opportunities.
He noted that the company used the occasion to introduce new products, including 13 household items aimed at everyday use. “These products will be offered at very affordable prices—often lower than what is available in supermarkets—while still allowing us to pay commissions to our members,” he said.
On the newly launched franchise, Chen added: “Our vision is to introduce Chinese tastes to the world by partnering with our members… We aim to provide good taste, good health, and good prices.”
He revealed that Norland plans to source raw materials such as coffee, milk and fruits locally as the franchise expands, with prospects of establishing a food processing factory in Uganda in the future.
Maclyn Musiime Itazya, Blue Diamond Leader and Founder of Norland East and Central Africa, traced the company’s journey in Uganda to humble beginnings.
She emphasised that the franchise model offers a structured investment opportunity similar to global brands. “This is different from network marketing — it is a structured franchise model,” she explained. “Franchise business is the next big thing.”
Musiime also revealed plans to establish a regional manufacturing hub in East Africa within five years, aimed at producing daily-use products locally and partnering with Ugandan manufacturers.
Doreen Sabiti, a Gold Medallist and regional coordinator, said the opportunity had transformed her from a housewife into an international business leader.
“Through helping others improve their health, I have also been able to build a rewarding career,” she said. “An opportunity may come once, but it is up to you to recognise it and take it.”
She noted that the company continues to expand across the region, with teams operating in multiple countries.
Another distributor, Kansiime Agnes, credited the company with both health and financial transformation. “I had suffered from diabetes for seven years, but after using the products, my condition improved, and I was able to recover,” she said.
Publicist Brian Muhumuza Bishanga of BM Publications, who coordinated media for the event, said the strong turnout and regional participation reflected growing interest in wellness entrepreneurship and franchise-based business models.
“We saw participants coming in from different countries across the region, which shows the level of confidence in the Norland model and the opportunities it presents,” he said.
The anniversary event, held at the Multipurpose Hall, attracted partners, distributors and investors from across the region, with activities ranging from product exhibitions and networking sessions to awards and franchise presentations.
Norland, a Beijing-headquartered company focused on life-science innovation and wellness products, says it has impacted millions of families globally and continues to expand its footprint in Africa.
