Celebrated YouTube vlogger Khalid Al Ameri and his family jetted into the country on Tuesday for his maid’s wedding.
While they are, UTB will use the opportunity to showcase Uganda’s top destinations, attractions, and activities like Mountain Gorilla tracking at Bwindi Impenetrable, safari game drive at Queen Elizabeth National Park, and a boat cruise at Kazinga channel with a goal of tapping into Khalid’s influence for destination marketing purposes.
Officials at the Uganda Tourism Board (UTB) say they will work more with local and international influencers to boost Uganda’s tourism sector.
“We are now recovering after being hit by the pandemic. We want to start working with different influencers from Uganda like Joshua Cheptegei. We shall bring in people from the US, Austria, Germany, Switzeland so that they market our country because they have a big following,” UTB marketing manager, Claire Mugabi told journalists at Entebbe international Airport.
“United Arab Emirate (UAE) is one of the markets we are currently targeting for tourism. We have traditionally been focusing on North America, the UK, Germany, Australia and Switzerland, among other traditional markets that we focused on because of their attractive nature in terms of the arrivals. We want to work with Khalid to tap into his following because he has over 6 million followers. As UTB, we want to work with him to further consolidate our presence in the UAE market, “she said.
“We came to know Khalid through the story which went viral on December 11, 2020 as he and his family saw off Sarah Nassanga who had been working with them for over 6 years.”
“As UTB when, Khalid mentioned he was coming to Uganda to attend Sarah’s wedding this month, we wanted to expose Khalid to what we have as a country beyond the beautiful person of Sarah because as a destination, one of the key assets we have as a country is the hospitality. Therefore, we thank Sarah Nassanga that through her, we have been able to connect with Khalid,’’ she added.