The Public Relations Association of Uganda (PRAU) Friday swore in its new leadership at Serena hotel in Kampala.
The outgoing president Sarah Kagingo said the new Governing Council which was set up at the Association’s 44th Annual General Meeting had new members elected and have since had a smooth transition.
At the handover ceremony, Kagingo highlighted the end of her 2-year term that witnessed a substantial growth of members by 100 percent and UGX 45 million shillings put aside for the establishment of new PRAU offices.
“I pledge to support the incoming GC and its endeavors. I’m extremely happy to see PRAU grow into a respected brand that has contributed to diligent PR at national level including promoting Tourism in Uganda,” she said.
“Special thanks to PRAU partners including Royal way Media, UPDF, Parliament of Uganda, UCAA, UPF, Roofings Group, Capital One Group, among others.”
PRAU new President, Stephen Mwanga, highlighted realizing PRAU’s statutory recognition and mapping out strategic working relationships with organisations such as the Uganda Government Communicators Forum (GCOF), Uganda Law Society, the Human Resource Manager’s Association of Uganda and cultural institutions such as Buganda Kingdom, Tooro Kingdom, Busoga Kingdom as some of the first priorities the new Governing Council will be working on.
“Our ultimate goal is to gain a statutory instrument and get professional recognition. After 45 years, the time is ripe. I am sure with you as our patron, we are in safe hands to start the journey,” Stephen Mwanga pointed out.
The chief guest and PRAU patron Hon. Judith Nabakooba noted that the Ministry has been patrons for PRAU for the last 10 years and PRAU has been a successfully governed association remaining intact and solid.
The ICT minister urged PRAU to work closely with their peers in the media industry to be very proactive in responding to fake news that’s becoming a global challenge.
“The Covid 19 pandemic is changing perception about work as transformation is happening and it’s part of PRAU’s role to build a body of knowledge in the new normal. We expect PR practitioners to prioritize safety of employees through various communication initiatives.”