MTN, Cheptegei strike one-year sponsorship deal
MTN has announced an annual sponsorship for record-breaking athlete and reigning World Record holder Joshua Cheptegei.
This was at a press conference held on Saturday, February 20, 2021 at the Mbale Resort Hotel in Mbale City.
MTN Chief Executive Officer Wim Vanhelleputte said as part of sponsorship, Shs100m will go towards his foundation that is working to develop and provide a platform for young and budding athletes.
A performance package has also been announced.
“We are very proud of @joshuacheptege1 for making Uganda visible on the map all over the world. Thank you for your extraordinary performance,” Wim said.
“We wanted to show our recognition last year and handed over a token of extreme appreciation. We have talked to his management and from the result of our Twitter poll, we would like to announce that we are entering into a sponsorship deal.”
Wim said Cheptegei has very fast legs and a sharp mind but most importantly a big heart.
“This is the one thing that stood out for us is your passion for your community. What you do through the foundation for your home place is great. This is a sponsorship but also a contribution to your foundation to continue doing the good work that you are doing in your community.”
Wim said they are very proud and honoured to announce this sponsorship deal for Joshua.
“At MTN, this is the next best thing we can do after several years of investment in developing athletics talent and sport in this country.”
Through the renowned MTN Kampala Marathon and other Uganda Athletics Federation (UAF) programs, MTN has supported the sport for over 15 years.
“And it is paying off. What Joshua is doing for the country is awesome and deserves to be recognized especially by his country.”
Last year, MTN rewarded Joshua with a big cheque when he broke the 5000 meters record. We promised him bigger things if he continued his winning streak.
“We also promised to get involved in his Foundation, to help build his legacy. So, here we are again, fulfilling our pledge to him. This, I know will inspire him to go further in his career. It will also inspire other athletes to aim higher. I call upon other companies to join us in this as we inspire a greater nation.”