Uganda Tourism Board Wednesday reached an agreement with 𝘄𝗼𝗿𝗹𝗱 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻, Joshua Cheptegei as their tourism ambassador for brand UGANDA.
Whilst speaking at the reveal event, Uganda’s new tourism ambassador Joshua Cheptegei said:
“I am delighted to be here this morning- to express solidarity with all the players in Uganda’s tourism industry, as they seek to rebuild an industry that has been nearly destroyed by the Covid-19 pandemic. I am deeply grateful to the Uganda Tourism Board (UTB) for having chosen me for this huge responsibility, to be my country’s Tourism Ambassador.”
He added: “I look forward to sharing my Ugandan story to the rest of the world. In the same breath, I wish to call upon every Ugandan, especially those in the diaspora to make it a point to visit and discover more about this our country.”
Speaking to the press at the unveiling, CEO Uganda Tourism Board Ms. Lilly Ajarova confirmed that Uganda Tourism Board and Joshua Kiprui Cheptegei have entered a one-year partnership that leverages his stardom, his love for Uganda and the wide number of platforms available to him, to promote and market Uganda as a preferred tourism destination for both domestic and international tourists.
Ms. Lilly Ajarova also thanked all the Ugandan travelers who made an effort to travel during this difficult season.
“We continue to encourage you to travel and, on our part, we commit to leverage the lessons and insights learned from this pandemic to further make domestic travel more enriching and worthwhile,” Ms. Lilly Ajarova added.
Hon. Minister of Tourism, Wildlife and Antiquities, Hon. Tom Butime also congratulated Joshua Cheptegei for accepting the responsibility of becoming Uganda’s tourism face.
“It is a reminder to all of us Ugandans, that the responsibility to rebuild our country’s post-Covid-19 economy, including the tourism sector, lies on us all. We each, have to use our talents, skills, networks and professions to promote this Pearl of Africa- both in words and in action,” said Hon. Tom Butime.
“This ranges from buying Ugandan products and services, domestic tourism and then going ahead to spreading the Ugandan story- by word of mouth, to our friends and family here and abroad and through the internet. I would also like to congratulate and thank Uganda Tourism Board (UTB) for taking this initiative, amongst many others taken before during and post-Covid-19, to restart the tourism sector.”