We caught up with brains behind Uganda’s leading local storyteller to get an exclusive on the 2-year journey of Pearl Magic and the instrumental role that she has played in ensuring the success of the channel.
Mathore joined Mnet in 2010 in the capacity of Head of Content Acquisition for Mnet East Africa. She was later promoted to Channel Head for Maisha Magic East. In 2018, Mathore went on to launch Pearl Magic, Uganda’s local storyteller.
“Prior to joining the leading Pay TV platform, I worked at numerous Free-to-air channels in both TV Production, TV Programming as well as Newsrooms in Kenya” said Mathore. With over 15 years in the Television and Entertainment space, it is safe to say that it is onwards and upwards for Mathore and channels within her cluster.
Journey down memory lane…
“The channel launched on 1 October 2018 with a content mix of 100% Ugandan Movies, Drama’s, Comedies, Music and Lifestyle shows nourishing the culture of family time in many households around Uganda” said Mathore. Throwback to the hilarious Love Makanika, the much-loved television series 5@home as well authentic Ugandan Movies!
Promoting Ugandan Content
“As a channel, we continue to find fresh content that resonates with the audience and that is equally relatable. We continuously strive to entertain, educate and enrich the lives of our audience,” said Mathore.
This is also achieved through continuously reviewing audience feedback, which is similarly backed by viewer rating stats. Over a short period of time, one can attest that the channels licensed content such as Uganda Movies, Mzigo Express as well as Sesira have enjoyed a good audience following on the Channel.
“Due to Covid-19 restrictions centered around public gatherings we were forced to unceremoniously bid farewell to our first and much-loved original production, Our Perfect Wedding until further notice” she concluded.
2020 and beyond….
“We have learned audience behavior and continuously make the necessary and well-informed investments to ensure that we remain top of mind,” said Mathore.
The Channel Head that stays slaying within the content space further announced additions to the Pearl Magic Original Productions slate as a gift to Uganda for its patronage since the launch of Pearl Magic… and the commitment to continue investing in the local creative industries.
• Date My Family |4 October 2020 at 8pm (Saturdays)
• Mama and Me
• Stori Yange
Stay glued on the Peal Magic social media platforms for premiere announcements of these exciting shows!
About Date My Family
Date My Family (DMF) is a dating show with a twist, where bachelors and bachelorettes share a meal with three different families while their potential partner watches how everything unfolds from a monitor in a separate room.
Prestige follows the ups and downs of rival and executives from the same family whose lust for power is fueled by love, jealousy, grief and hatred.
An innocent rural teenage girl is forced to leave her family and education behind under extenuating circumstances to do a maid’s job for a complex, wealthy urban family. It is here where she falls for her employer’s youngest son. A story of love and drama between the privileged and under privileged.
About Mama and Me
The drama is centered around a middle-aged teacher whose husband steals her money to give to his concubines. After his accidental death, she is accused of murder and must use her wit to stay out of jail, and to fight off in-laws who want to take her property.
About Stori Yange
Story Yange relays the personal lives of Uganda’s most influential people. Direct and probing questions are asked on the show which automatically prompt revealing and honest responses from the interviewees.
The show explores their humble beginnings, meteoric rises, major setbacks, personal struggles, crippling vices, devastating falls and climaxes that include revivals, deaths, and career changes.