In a bid to match the tight competition in the media industry, TOP Radio 89.6 FM the country’s first Christian radio station has made a shake-up in its programming in order to deliver best services to its audiences and also win new listeners hip.
Management at the Makerere Kavule based radio station has effected the new changes as it strives to become the best Luganda station in the country.
The station has brought on board experienced and seasoned media personalities while some employees have been reassigned new roles and shows.
Among the new recruits is Joan Lule, formerly of BBS Terefayina, experienced Sports presenter Suleiman Ddumba who worked at Akaboozi Radio for 14 years.
Ddumba is known for unique football commentary skills.
Others are Adam Kkungu another seasoned Journalist with vast experience in both broadcast and Print media who is hosting the daily political program “Okwatibwako” that runs from Tuesday to Friday.
Joan Lule does a program “Sitima Y’amaka” every day at 12pm.
The Station Manager of Top Radio, Steven Dunstan Busuulwa also a veteran broadcaster, says the latest move is only intended to better our services and increase the station audience.
Busuulwa hosts two popular talk shows “Okwatibwako” every Monday 6pmwhere he hosts motor mouthed Presidential Advisor Tamale Mirundi and the Saturday “Negwozadde” programme at 8am hosting senior political figures both from the ruling party and opposition to discuss the weekly topical issues.
“It is true, we have made quiet a number of changes to be the best and appeal to our vast audience. The new catches with experience in media will add flavour to the station. Desperate times always call for desperate measures. Change is a fact in life. The media trends keep on changing and we cannot remain static,” Busuulwa adds.
TOP Radio is owned by Pastor Jackson Senyonga, the Senior Pastor of Christian Life Church.
Senyonga owns other radio stations in almost all regions including Mbarara, Kitgum , Masaka , Lira , Mbale and Fort Portal.
Busuulwa says the latest changes are not the last. More are yet to be unveiled.
The radio’s flagship morning programme “Simbula” presented by Omugagga Kamagu, Ronald Mubiru and Omudingidi remains intact, but with new humorous and informative segments.
“We are also going to relay live football matches such as Champions League, English Premier League, Uganda Premier league among others. Soccer and sports lovers have no reason to switch,” remarked Busuulwa.
Though it is Christian founded, TOP Radio broadcasts to both Christian and non-Christian audience.