Sadolin partners with local investors in growth plan

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Mr. Deon Nieuwoudt, AkzoNobel Planning and Execution Manager,

Uganda’s biggest paint company Sadolin has opened its latest colour centre at Church House building along Kampala Road in a bid to expand market reach and consolidate its position in the Ugandan market.

Church House is a 16-floor commercial office building situated in the heart of Kampala, directly opposite the Bank of Uganda.

The establishment, Sadolin’s fourth in the country will offer experiential shopping for high end customers and will be residence to all Sadolin products and services including decorative paints, automotive paints, and coatings among others.

The colour centres are setup through franchise agreements with local entrepreneurs and Sadolin. The Kampala Road based Colour Centre is owned by local businessman and construction magnate Mr. Pastori Tumwebaze.

Inaugurating the center, Mr. Deon Nieuwoudt, AkzoNobel Planning and Execution Manager, said that this was an affirmation of AkzoNobel commitment to the expansion of Sadolin footprint and growth commitment to Uganda through firming up franchise agreements with local entrepreneurs and stimulating the economy through job creation.

Victoria University

He explained, “The concept of the color centers aims to extend Sadolin product to customers through experiential shopping and to give local entrepreneurs the opportunity to expand their business frontiers by being part of the Sadolin chain while tapping into our rich expertise. To us, this is a stride in enhancing our customer care, proximity of the Sadolin product as well as partnerships with local entrepreneurs.”

The Colour centre concept is part of the AkzoNobel paint and coating company projects aimed to give customers experiential colour shopping and entrepreneurs and opportunity to have access to world class technology services. Since relaunch, the Sadolin paint quality has improved a tenfold as the company is benchmarking international quality standards.

About Sadolin Paint

Sadolin has a rich history that started when Gunnar Sadolin founded Sadolin Farver in 1907 – a concern focused on artist’s paints and printing inks.

Five years later in 1912, Sadolin Farver merged with Holmblad to create an organisation with paint manufacturing capabilities.

Between 1912 and 1987, Sadolin & Holmblad underwent significant expansion – first through the production of synthetic organic pigments in 1923 followed by the introduction of a chain of independent paint shops to drive the growth of the Sadolin brand.

Akzonobel – previously known as Nobel Industries – acquired Sadolin & Holmblad in 1987 and is the proud custodian of the Sadolin brand in East Africa and across multiple markets internationally.

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