Federation of Uganda Football Associations (FUFA) continues to spread wings with a vibrant marketing strategy to fuel the respective programmes and activities.
On Thursday, 17th May 2018, another milestone has been attained with a multi billion sponsorship deal from online betting platform, BetLion Uganda specifically for the Uganda Cranes.
The five year partnership was revealed during a ceremony held at Protea Hotel in Kampala.
A strong delegation from FUFA Led by the first Vice President Justus Mugisha (represented the FUFA President Eng. Moses Magogo), Executive Committee member, also head of marketing and sponsorship committee Rogers Byamukama, Hamid Juma (FUFA Executive Committee member), Chief Executive Officer (CEO), Edgar Watson, marketing director Esther Musoke, FUFA staff represented the federation.
Bet Lion has announced the Cranes Jackpot that has Ug.shs 150M prize that someone just needs Ug.shs 3000 to enter.
The Cranes Jackpot will run weekly and is a 13 selection jack pot.
Press conference announcing the arrival of Bet Lion Uganda at Protea Hotel, Kampala
Eng. Moses Magogo (FUFA President, represented by Justus Mugisha) said: “We are excited to welcome BetLione to our family of sponsors. It is further proof of our stewardship of football in this country based on our concrete pillars of governance, accountability, transparency and excellence as envisaged in our vision – To be the number one football country in Africa on and off the field.”
Edgar Watson, FUFA CEO said: “this is yet another landmark feat for Uganda’s Football. As a federation, we are honoured to have Bet Lion Uganda on board among the many of our sponsors.
Oliver Bates group CEO of Bet Lions Uganda described Bet Lion Uganda as an online betting platform.
“Consideration for feature phone (non smartphone) owners like USSD and SMS have also been factored in our ambition is to support sports in Uganda. This long term partnership with the Uganda Cranes is to support local sport with the aim of reaching the 2022 FIFA World Cup. We have partnered with a well-run organization and look forward to supporting their vision.”
Lionel Kabenge, Managing Director, BetLion Uganda said BetLion is about sport and “we want to help the Uganda Cranes continue to score. We are proud to announce our long-term partnership with the Uganda Cranes. This is a multi-billion shilling partnership with an innovative and unprecedented revenue share revenue agreement with the aim of supporting the Cranes in reaching the 2022 World Cup”.
Michael Carlton, Director BetLion said the combination of the Uganda Cranes and BetLion will prove to be a winning combination for the national team.
“BetLion and all our supporters. In this World Cup year, BetLion will be offering amazing bets and jackpots to make the tournament and forthcoming sports seasons more exciting. By playing the Cranes jackpot with BetLion, our customers will be showing their support for the Cranes and directly contributing towards the development of Ugandan football.”