The Secretary General of South Sudan Secretariat for the East African Community, Hon. Mou Mou Athian Kuol, on Tuesday launched the design competition for a corporate identity for the EAC at the Main Hall of the University of Juba, Republic of South Sudan (RSS).
Addressing students, members of the academic and non-academic staff, Hon. Mou Mou called upon the students and youth in South Sudan to take advantage of the opportunity being offered by the Community with regard to developing a new EAC corporate identity, as directed by the EAC Council of Ministers.
Hon. Mou Mou told the university community that South Sudan’s admission to the Community was a reaffirmation of the country’s commitment to seek economic, social and cultural political integration with the citizens of the EAC, adding that RSS’s entry into the Community marked a major shift in the country’s foreign and economic policy.
“It is only since the proclamation of independence in 2011 that South Sudan was free to make its own regional and foreign policy and as part of this policy, we have made it clear that we want to be a part of EAC,” said the Secretary General.
Hon. Mou Mou told his audience that as part of integrating the RSS into the Community, the EAC Heads of State appointed Justice Dr. Charles Oyo Nyawello, from RSS as Judge to the First Instance Division of the East African Court of Justice during their 18th Ordinary Meeting held on 20th May, 2017 in Dar es salaam, Tanzania.
“Every citizen of the regional bloc including South Sudanese can now log cases in this regional Court. South Sudan will soon becoming a part of the visa-free area of the EAC and as a result, South Sudanese citizens will no longer need visas to travel to the region and vice versa for EAC citizens travelling to South Sudan,” said Mou Mou.
He further revealed that RSS has already nominated nine Members of Parliament to the 4th East African Legislative Assembly, which will be inaugurated in July 2017 in Arusha, adding that the country had already appointed a Defence Liaison Officer from the Ministry of Defence and Veterans’ Affairs who will be shortly reporting for duty at the EAC Headquarters in Arusha.
The Secretary General urged the youth from South Sudan specializing in graphic arts and design to work hard and participate actively in the competition saying winners would be given awards.
The 24th meeting of the Sectoral Council of Ministers responsible for EAC Affairs and Planning held on 30th June, 2016 in Nairobi, adopted the proposed EAC Brand Architecture Strategy and directed the EAC Secretariat to engage the Youth in the region to develop the new EAC corporate identity.
The EAC Brand Architecture Strategy proposes several activities that include re-designing a new EAC emblem and logo, developing a common unique identifier for all Organs and Institutions; developing one primary (main) EAC corporate colour and one secondary colour; and developing a single visual identity emblem for the Community.
There are several gaps that have been identified in the current EAC corporate identity, which the design competition is expected to address.
Prior to the launch of the Competition, the Secretariat undertook a sensitization workshop on the EAC Brand Architecture for the students mainly from the College of Arts, Music and Drama, who were joined by a few youth groups involved in graphic design from Juba and its environs.
Guidelines for participating in the EAC Brand Architecture Design Competition is available on www.eac.int. The Competition period is from 1st June 2017 to 31st August 2017.